Trade & Media

Discover the South West

Comprising of the Bunbury Geographe, Margaret River, Southern Forests and Valleys and Great Southern sub-regions, Australia’s South West is home to awe-inspiring natural attractions, ancient coastal and inland landscapes and premium food and beverage experiences, connected by an expansive coastline, towering forests, charming country towns and farmland.

Some of our attractions will likely be familiar – Margaret River’s surf breaks and vineyards, Albany’s ANZAC heritage, Pemberton’s giant karri trees, the Cape to Cape coastal hiking track, and the Busselton Jetty.

But we also have many surprises to share. With 1000km of coastline, 24 national parks, paddock to plate culinary experiences, a strong arts culture, nature and eco experiences and new trails to venture out on, there are still many hidden gems to unearth.

Our team can assist with news, story ideas, itineraries, images and video from Australia’s South West that can be used to help promote the region.

Please note this content can be shared and edited for the purpose of promoting Australia’s South West as a visitor destination. Not for use in paid advertising. Please credit Australia’s South West.

Media

Australia’s South West team conducts public relations activity within Australian and via our industry networks to build destination awareness across all media.

We work with Australian and international media to generate editorial coverage that supports our objectives to increase visitation to Australia’s South West. We welcome the opportunity to work with media on any pieces about the South West in the context of tourism. Please feel free to contact us for comment or for the opportunity for live interviews where appropriate.

Media Familiarisation Programme

Our media familiarisation program enables media from our key markets to experience the destination to develop compelling content for their audiences. The program works in coordination with Tourism Western Australia, and each itinerary is individually tailored to meet the story needs and audience of visiting media while showcasing the region.

The program hosts:

Journalists from influential consumer and trade publications
Broadcast crews for television and online channels and
Digital influencers with a strong following on social media or blog platforms.

We aim to host media channels whose audiences align with and have deep reach into our target consumer audiences. Freelance journalists need a commissioned story angle to participate.

Media Kit

Download our Media Kit for access to a range of story ideas and images that can be used to develop content on Australia’s South West.

Trade

We can assist trade representatives in booking product, services and experiences in Australia’s South West, by providing valuable information throughout the dreaming, planning, booking, experiencing and sharing phases of travel.

Our team has a wealth of knowledge about our region and can provide advice on international market-ready product, new product, local tips and bespoke itineraries, as well as supply handy resources to assist you in selling Australia’s South West to your clients.

Our downloadable Trade Kit has been compiled to assist you in crafting the best travel packages for your clients. We also develop numerous inspirational itineraries from 3-14 days which include market-ready product.

Trade Kit

Download our Trade Kit for access to a range of content, product lists and images that can be used to promote Australia’s South West.

Get in touch

For Trade and Media enquiries, please contact the Australia’s South West team.

Itineraries

For travel inspiration see our 3-14 day itineraries, complete with product recommendations and contacts.