Trade & Media

Trade & Media

Destination news, story ideas, images and video from Australia’s South West that can be used to help promote the region. 

Please note this content below can be shared and edited for the purpose of promoting Australia’s South West as a visitor destination. Not for use in paid advertising. Please credit Australia’s South West. 

Our Team

Australia’s South West team conducts public relations activity within Australian and via our industry networks to build destination awareness across all media. 

We work with Australian and international media to generate editorial coverage that supports our objectives to increase visitation to Australia’s South West. 

Trade News

Keep up to date with the latest trade and Industry news from Australia’s South West and sign up for our monthly newsletters.

Media Kit and Images 

Download our media Kit for access to a range of story ideas and  images to be used in a variety of content channels. Please note not to be used for advertising purposes.

Media Familiarisation Programme 

ASW’s media familiarisation program enables media from our key markets to experience the destination to develop compelling content for their audiences. 

The media familiarisation program works in coordination with Tourism Western Australia.  

Each itinerary is individually tailored to meet the story needs and audience of visiting media while showcasing the region.  

To find out how you can participate in our trade and media familiarisation program email:

The program hosts:  

  • Journalists from influential consumer and trade publications
  • Broadcast crews for television and online channels and 
  • Digital influencers with a strong following on social media or blog platforms. 

We aim to host media channels whose audiences align with and have deep reach into our target consumer audiences. Freelance journalists need a commissioned story angle to participate.

You can contact our team by emailing:

Trade Ready Product

Abbey Beach
ADAMS Pinnacle ToursTour ProviderDepart
Albany’s Historic Whaling
Balingup Hilltop
Big 4 Holiday ParksAccommodationSouth
Bina Maya Yallingup
Bushtucker River and Wine ToursTour ProviderMargaret
Busy Blue BusTour
Cape Howe
Cape Leeuwin
Cape Lodges
Cape MentelleWineryMargaret
Cape Naturaliste
Cape to Cape Explorer ToursTour ProviderMargaret
Chestnut BraeTour
Clairault Streicker
Crikey Camper HireServiceSouth
Discovery Deadly
Discovery Parks - Bunbury
Dog Rock
Dolphin Discovery
Domaine NaturalisteWineryMargaret
Earn Your VinoTour ProviderMargaret
Eight Willows RetreatAccommodationMargaret
Evedon Lakeside
Forage SafarisTour
Fraser Gallop
Great Southern Outback Tours & AccommodationTour
Harvest ToursTour ProviderMargaret
Hilton Garden Inn
Howard Park WinesWineryMargaret
Ibis Styles Albany (Accor Hotels)
Inspiration OutdoorsTour ProviderMargaret
Jarrah Glen
Jesters FlatWineryMargaret
Karma Chalets and Karisma
KAS HelicoptersTour
Koomal DreamingTour ProviderMargaret Experiences
Lake CaveAttractionMargaret
Leeuwin EstateWineryMargaret Wineries
Luxury Outback ToursTour ProviderSouth
Maitraya Private
Mammoth CaveExperienceMargaret
Margaret River Chocolate Company & Margaret River ProvidoreFood &
Margaret River Discovery CoTour ProviderMargaret
Margaret River HideawayAccommodationMargaret
Margaret's Beach ResortAccommodationMargaret
Margarets In Town ApartmentsAccommodationMargaret
McLeod ToursTour ProviderMargaret
National ANZAC Experiences
Naturaliste Charters Whale WatchingExperienceSouth Wildlife Journeys
Olio Bello
Pemberton Discovery Tours / WA Wilderness GlampingTour
Peppermint Lane LodgeAccommodationFerguson
Pullman Resort Bunker
Quality Suites Banksia
RAC Busselton Holiday
RAC Karri Valley
RAC Margaret River Nature ParkAccommodationMargaret
Red SandsServiceSouth
Smiths Beach
South West CruisesTour
South West Eco DiscoveriesTour ProviderSouth
South West LuxuryServiceSouth
Stay Margaret RiverAccommodationMargaret
Swan River SeaplanesTour ProviderDepart
Swings &
The Beach House At
The Lake
The Sebel
The Grove
True North Adventure CruisesTour ProviderSouth Lodges