Australia's South West

We are industry led, with a strong voice for tourism in the South West.

Australia’s South West (ASW) is the peak tourism body for the South West region of Western Australia. The region stretches from Bunbury Geographe to the Great Southern, including the regions of Margaret River and Southern Forests and Valleys.

Our key roles are to stimulate visitation to the South West region and support our members. We are a not-for-profit organisation, funded by a combination of membership fees and support from Tourism WA and local government. Members make up the board of ASW and therefore have an active role in setting the strategy for the region.

Become a member today

We support and drive our region’s tourism industry with engagement, development, training, education and product development.


Welcome to Australia’s South West –  where tourism businesses and industry can stay current on news and events, the latest in trends and research insights, and find information, support and inspiration.

Who’s Who in Tourism?

Your guide to the organisations and agencies involved in tourism.

Your Guide to Tourism Market Research

Find all the trends and data to strengthen your business and marketing decisions.

Our Tourism Award Winners

Congratulations to the finalists and winners of the National Tourism Awards!