About Us

About Us

Who We Are

Australia’s South West represents the interests of the destination and the attractions, businesses, product and more, found within it. That includes 1000km of coastlines, 24 national parks and an array of experiences and attractions including wineries, breweries, restaurants and a variety of tourism products. 

Australia’s South West (ASW) is the peak tourism body for the South West region of Western Australia, including the regions of Margaret River, the Great Southern, Bunbury Geographe, and the Southern Forests and Valleys.

Funded by and partnering with Tourism Western Australia and our member base of operators. Our role is to enable visitor economy development at local level by engaging people culturally, emotionally through domestic and international marketing strategies and by supporting and driving Australia’s South West region’s tourism industry through industry engagement and development, product development, training and education.

We aim to provide the consumer with information on how to spend more and stay longer while in the region – to ultimately deliver increased visitor numbers and expenditure for our members, the regional tourism businesses.

Australia’s South West is a Regional Tourism Organisation (RTO). Western Australia has five membership-based regional tourism organisations (RTOs), which together represent regional tourism businesses. The RTO network is widely regarded as one of the most influential in Australia and will work with government to facilitate investment in new tourism product. 


Acknowledgement of Country

We acknowledge the traditional custodians throughout the South West of Western Australia / Noongar Boodjar and their continuing connection to the land, waters and communities.

We pay our respects to all members of the Pinjarup, Wilman, Wadandi, Pibelman, Kaneang, Minang, Koreng Aboriginal communities and their cultures; and to Elders past, present and emerging.

Visit our website

Australia’s South West has a consumer facing website to help visitors discover places to stay and things to do in our region.