Our Team

Our Team

Catrin Allsop

Chief Executive Officer

Catrin leads the team and manages the organisation’s operational activities and industry relationships. Catrin steers the organisation’s direction, develops strategies and represents the region at trade and industry events. Catrin ensures that industry leaders and stakeholders have the opportunity to collaborate with and are informed on key upcoming ASW activities and projects. Catrin engages with both local, State and Federal tourism bodies to ensure ASW is advised on tourism related issues and developments.

Glen Thompson

Great Southern Tourism and Trade Manager

Glen drives engagement and destination development in the Great Southern Region in partnership with the Great Southern Development Commission. Glen delivers event development, destination management, tourism industry and stakeholder engagement and is the TradeStart manager for the Great Southern. Glen liaises with State Government and private enterprise particularly in the produce, wine and trails sectors which compliments his trade responsibilities to create opportunities for members and tourism stakeholders.

Claire Savage

Bunbury Geographe Tourism Manager

Claire is the Bunbury Geographe Tourism Manager on behalf of ASW. Often on the road meeting with operators, Claire is focused on providing marketing outcomes and support to tourism stakeholders to meet the strategic objectives of the Bunbury Geographe Tourism Partnership. Claire represents BunGeo at consumer and industry events, and runs BunGeo’s social media channels, website, communications and is responsible for the production of the Found magazine.

Emma Brown

Tourism Industry Engagement Officer

Emma is responsible for coordinating new members and assisting existing ones. As the first point of contact for all ASW members and the wider tourism industry, Emma assists members to select the relevant marketing activities for their business and coordinates their representation at various trade and consumer shows. Emma spends time on the road throughout the South West meeting with members to gain a thorough insight into their business and the product ASW represents.

Janice Platt

Destination Marketing Coordinator

Janice delivers marketing and communications support to our members and consumers to tell the story of Australia’s South West and all that it has to offer. Janice develops content for ASW’s channels including the website and collateral. Janice is responsible for actioning the communications of ASW to members, media and stakeholders. Janice represents ASW at consumer and industry events. Janice manages and delivers the social media for The South West Edge.


Great Southern Treasures Marketing and Industry Liaison Coordinator

Based in the Great Southern region, Carly’s role is focused on providing marketing outcomes and industry liaison support to tourism stakeholders to meet the strategic objectives of the Great Southern Treasures Tourism Partnership. Carly represents the Great Southern Treasures at consumer and industry events. And runs the Great Southern Treasures social media channels, website, and communications. Carly provides support to relevant initiatives such as trails that drive visitation to the region.

Fiona Duyvestein

Administration and Finance Support

Fiona is our administration and finance support, working hard behind the scenes to keep the wheels of the organisation turning. Fiona’s previous experience is in the banking sector and running her own administration services business.