Our History
How we got here
In 2004 Australia’s South West was formed via an amalgamation of Tourism South West and the Great Southern Regional Tourism Association.
Our shared goal is to raise the profile of the South West as a tourism destination to the leisure market in both domestic and international markets. We operate as a member-based organisation and work in partnership with the State government tourism agency, Tourism Western Australia, to deliver strategic marketing campaigns.
400 members support our marketing activities through their annual memberships and sponsorships. This continued support has resulted in the South West receiving the highest number of visitors to country Western Australia.
BECOME A MEMBER
If you own a tourism business or tourism service within the Australia’s South West region, you are eligible to become a member.