Destination Marketing

Destination Marketing

Our Marketing

Australia’s South West promotes 1000km of coastlines, 24 national parks and an array of experiences and attractions including wineries, breweries, restaurants and a variety of tourism products.

Australia’s South West promotes the attractions, businesses, product and more, found within the region.

We market the region and all its tourism assets and products to our target markets to encourage them to book a holiday to our wonderful part of the world. Our target markets are intrastate (WA based people), interstate (anyone travelling to WA from other Australian States) and international (anyone coming to WA from overseas).

We develop and deliver a range of marketing activity:


Marketing Campaigns: These are often run in conjunction with Tourism Western Australia and Tourism Australia.

Consumer and Trade Travel Shows: We attend shows at both domestic and international level.

Trade and Media Familiarisations: Where people from these industries undertake a tour of the region and product and then use the knowledge to influence their audiences to book a trip.

Communications: This covers all of our communication channels ranging from newsletters, social media, websites and video content.

Australia’s South West Holiday Planner and Map: These are developed in both print and digital format.

Our Experience pillars

Our region is renowned for these key experiences that are highlighted in our marketing:

Industry partners

Working with our industry partners provides us with invaluable support in our marketing programs.

Our industry partners include:

Airlines: Jetstar, Virgin Australia, Qantas, Singapore Airlines

Travel Retailers: Hello World, Flight Centre

Travel Wholesalers: AO, ATS Pacific

Online Travel Agents: Trip Advisor, Expedia

Brand Partners: Tourism Western Australia and Tourism Australia

Australia’s South West appreciates the collaborative effort from our industry partners in helping us to drive visitation to our region.

Become a member

Join Australia’s South West to receive exclusive marketing benefits for your business.