Collaborate with Australia's South West

Australia’s South West is a region abundant in nature, ancient culture, indulgence, adventure, exceptional produce and simple joys. Laid-back and effortlessly beautiful, a full-bodied richness lies beneath, so wildly perfect, with undiscovered charm waiting to be unearthed.

In a bid to capture the region’s true essence, ‘Dream Deeper’ invites visitors to escape the everyday, and is designed to appeal to travellers looking for a deeper connection. ‘Dream Deeper’ is not just a campaign; it’s a call to action for both visitors and our local partners. It allows us to engage with travellers on a deeper level, encouraging them to explore untouched corners, indulge in unique and novel experiences, and embrace transformative journeys. It’s an opportunity to come together with a cohesive regional narrative that amplifies our collective message.

Our Collaboration Guide is an essential resource for tourism operators and industry to join a network committed to elevating the South West as a premier tourism destination. It outlines how to be involved in regional initiatives and marketing activity, and provides information on integrating with broader destination management strategies.

To get started, explore the Collaboration Guide and use the tools and assets to introduce the spirit of ‘Dream Deeper’ into your marketing materials and inspire your audience to see Australia’s South West in a new light.