Deliverables:
Website – Co-branded regional feature on winterdownsouth.com with up to 6 operator/non-member deals; 1 x dedicated evergreen article or itinerary on australiassouthwest.com, written by Australia’s South West, on a winter topic of your choosing
Consumer eDM – Inclusion in the Makuru (Winter) blog and cross-promoted in the Makuru EDM, shared to an audience of 30K
Image Gallery – Access to a high-quality Winter Image Gallery of content that you can use within your own marketing for the winter season (Digital, Website, Paid Advertising)
Paid Social Media – 1 x boosted carousel run through Australia’s South West’s social audience with a guaranteed $250 spend. Previous similar spends resulted in more than 1.1K direct link clicks.
Print Media – 1 x article within the print-media piece ‘Explore Your WAy’ with Seven West Media’s The Sunday Times, released in May 2026. Projected 136K reach. Article can be written inhouse by Australia’s South West if preferred; 1 x advertisement within the print-media piece ‘Explore Your WAy’ with Seven West Media’s The Sunday Times, released in May 2026. Projected 136K reach.
Post-Campaign report – A post-campaign report detailing generalised campaign performance, reach, and click throughs for marketing activity.
