Your Guide to Tourism Market Research

Your Guide to Tourism Market Research

Find all the trends and data to strengthen your business and marketing decisions.

Knowing where WA is targeting its efforts in growing arrivals will help you tap into these markets.

Tourism Western Australia is the agency that provides arrival facts, figures and tourism insights on the latest trends in domestic and international tourism arrivals into the state. This information comes from Tourism Research Australia.

Here are some of the best sources for industry insights:

Visitor Statistics

Find out the latest facts on how many people visit Western Australia, where they are from, why they are here, where they go, and how much they spend here.

The statistics are based on Tourism Research Australia’s International Visitor Survey and National Visitor Survey results.

Destination Insights

Information about visitors to some of WA’s key regional destinations are available – find out who these visitors are, where they come from and what they like to do here.

Target Markets

​Get the latest insights into the domestic (Australian) market and the state’s eleven key international markets here.

Research Reports

On varied topics like agritourism, eco-accommodation and wildflower tourism, Tourism WA have commissioned a range of tourism related research reports here.

Tourism Forecasts

Tourism Research Australia publishes forecasts on domestic and international travel. They present domestic forecasts at the national level and for each state and territory. They also present international forecasts at the national level and for selected markets and purposes of travel. Find this report here.

If you’d like guidance on accessing research specific to your business, get in touch with our team.