Deliverables:
Website – Listing of all businesses individually and direct booking links on winterdownsouth.com. Banner advertising across the winterdownsouth.com website for 1 full month during
the campaign. High volume traffic (10K plus per month)
Image Gallery – Access to a high-quality Winter Image Gallery of content that you can use within your own marketing for the winter season (Digital, Website, Paid Advertising)
Organic Social Media – Inclusion in 1 x social media story (across Instagram and Facebook) on Australia’s South West owned channels; 1 x collaborative social media carousel/reel with Australia’s South West relating to winter on Australia’s South West owned channels
Paid Social Media – 1 x boosted carousel run through Australia’s South West’s social audience with a guaranteed $250 spend. Previous similar spends resulted in more than 1.1K direct link clicks.
Print Media – 1 x advertisement within the print-media piece ‘Explore Your WAy’ with Seven West Media’s The Sunday Times, released in May 2026. Projected 136K reach.
Post Campaign Report – A post-campaign report detailing generalised campaign performance, reach, and clickthroughs for marketing activity.
