Summer Campaign – Challenge Partners

Put your business at the centre of the summer story with a dedicated creator-led experience, collaborative social content and paid advertising.

Running from 4 January to 15 February 2027, Your Dream Summer Down South will inspire audiences to discover the region through six weekly challenges, brought to life by content creators Matt and Jodie.

As one of just six Challenge Partners, your business will take centre stage for a dedicated campaign week, with Matt and Jodie visiting your business to experience, film, and share your offering through engaging short-form video content.

Combining creator storytelling with Australia’s South West’s digital channels, your partnership is designed to introduce your business to new audiences and encourage them to discover what you have to offer.

Your partnership includes:

• Dedicated creator visit and video: Matt and Jodie will visit your business to participate in a campaign challenge, capturing, and producing a short-form video showcasing your experience, product, or offering.
• Collaborative social media promotion: Your challenge video will be published as an Instagram collaboration between Australia’s South West, Matt and Jodie, and your business, with additional distribution across Australia’s South West’s Facebook and TikTok channels.
• $300 in dedicated digital advertising: An advertisement promoting your business across Meta and/or TikTok, with platform allocation optimised by our digital advertising partner based on audience, creative, and performance.
• Dedicated campaign week exposure: Additional relevant features, collaborations and business tags across Australia’s South West’s organic social channels throughout your sponsored week.
• Priority website visibility: Prominent placement on the campaign landing page, with a direct link to your website to encourage further discovery.
• Individual campaign reporting: A post-campaign report outlining your business’s relevant campaign activity and results.
• User-generated content opportunities: Access to relevant, permissioned campaign content where available, for potential use in your own marketing.

One dedicated week. A creator-led experience. Multiple opportunities to get your business in front of your next summer visitor.