Recovery for Regional Tourism
On 27 September 2020, the Australian Government announced a $50 million Recovery for Regional Tourism Fund to support nine tourism regions who are heavily reliant on international tourism. This initiative is part of the $1 billion COVID-19 Relief and Recovery Fund to support regions, communities and industry sectors disproportionately affected by the economic impacts of COVID-19.
The Recovery for Regional Tourism program will help regions and businesses heavily reliant on international tourism to retain and create jobs by driving visitation, spurring demand and improving product diversity to attract visitors. The program will deliver an integrated package of support focussed on creating and retaining tourism jobs. It will be tailored to the needs, visitor demographic and geography of the nine tourism regions eligible for assistance under this program. This will help regions achieve greater leverage from the domestic tourism market and to ensure there is a vibrant, internationally focused tourism industry still in place when international visitors return.
As part of this program, Australia’s South West received $1.25 million to deliver projects that would satisfy the following goals:
1) Keep and create jobs
2) Improve tourism product offering
3) Increase demand
4) Attract visitors
With the conclusion of the project, please view the video below for all that we accomplished through the Recovery for Regional Tourism Program.