SW will produce a hero 15 – 30 second video of your region, using existing video content. This will be used for digital promotion throughout the campaign to drive awareness and visitation. The video will be made available to you for evergreen use following the conclusion of the campaign.
A hero image for use in the campaign, captured by Production company, Base Imagery. Image to be used for digital and physical advertising purposes. LTO / Shire to shortlist image locations, with ASW to retain creative control and final decision. The image will be made available to you for evergreen use following the conclusion of the campaign.
Full back advertising across a Transperth bus for 12 weeks through the Perth Metro area. (major routes via the Karrinup, Bayswater and Claremont depots) Advertisement will utilise the Hero image, and direct audiences to winterdownsouth.com. Estimated impressions – 1.6 million.
PRINT MEDIA
Editorial coverage and an advertorial feature in the Sunday Times Travel Feature during the campaign period, using the same image as the Transperth Advertising to re-inforce messaging. Forecasted reach of 240,000 readers.
ASW will provide $500 boost for the video to be advertised across Meta, and $250 for YouTube.
Organic social media post on Australia’s South West’s Instagram and Facebook. Where applicable links and tags will be applied.
Dedicated blog post, in close consultation with the destination, to appear on Australia’s South West website, and the winterdownsouth.com landing page. The blog post will remain as evergreen content following the conclusion of the campaign.