Summer Campaign – Experience Partners – Tier 2

From 5 January to 28 February 2026, visitors will take part in the “Your Dream Summer. Down South” passport stamp competition — a vibrant, weekly challenge celebrating the best of the region.

Each week, a new ‘passport stamp’ will be announced, with participants posting a photo or video related to the theme using the #YourDreamSummerDownSouth hashtag.

Throughout the week, ASW will run short stories asking for the public to vote on their favourites, with a final four selected for voting on Sunday. The winner of this vote will receive a weekly prize, provided by a participating operator. At the end of summer, a Grand Prize winner will be crowned from the weekly winners.

Using Crowdriff, ASW will track and feature participant content on australiassouthwest.com’s homepage, giving visitors the thrill of seeing their posts shared on our official site, while creating a dynamic gallery of real, shareable summer experiences.

Summer Campaign – Accommodation Partners – Tier 2 – includes;

• A dedicated social media boosted advertisement for your business, managed and run by ASW.
• Feature in the Grand Prize promotion at the close of the campaign.
• A performance report on the digital advertisement, as well as a curated content package of UGC from the campaign.