Tourism Destination Management Plan

About the project

Development of a Tourism Destination Management Plan (TDMP) for the Australia’s South West region is underway. A key priority is to reflect stakeholder visions and aspirations for its future as a sustainable, well managed destination.

It is the first of five to be developed for Western Australia’s regional tourism organisations and will reflect stakeholder priorities through a wide-ranging engagement program.

When complete, the TDMP will inform decision making, investment and capacity development for Australia’s South West, considering:

  • Demand – including competitive positioning, brand proposition and market segmentation
  • Supply – such as the depth and diversity of attractions, access and connectivity, infrastructure and experiences
  • Capability – for example, workforce and skills development, funding and partnerships.

Tourism Western Australia (TWA) and Australia’s South West (ASW) Regional Tourism Organisation are facilitating the TDMP, along with the Great Southern Development Commission and the South West Development Commission .

Stakeholder engagement

The TDMP will make the greatest impact where a wide range of industry stakeholder are involved. An engagement program has been designed to enable a range of ways to participate. The outcomes of this will shape a shared vision and pathway to achieve our goals:

  • Co-designed engagement with Noongar Custodians, communities and Aboriginal organisations is being held from December 2021 to March 2022, including conversations, meetings, a survey, workshops and online forums.
  • Tourism industry and other stakeholder engagement will be held from February to March 2022 and will include surveys, meetings and round table workshops.

Draft TDMP Framework

This draft Tourism Destination Management Plan Framework provides a succinct summary of the key strategies proposed for the inaugural Australia’s South West Tourism Destination Management Plan (ASW TDMP). The draft TDMP Framework is a checkpoint to ensure that stakeholder feedback, including key regional and sub-regional priorities and future opportunities, are identified and reflected.

What the TDMP will deliver:

It will provide direction and recommendations on:

  • Priority initiatives and projects – access, accommodation and experiences
  • Marketing
  • Infrastructure
  • Events development and attraction
  • Industry capacity and capability
  • Cross-regional initiatives that strengthen the tourism industry

Three outputs will be delivered:

  1. A comprehensive baseline analysis for each sub-region
  2. Regional Tourism Development Strategies for the South West and Great Southern Development Commission regions
  3. The overarching TDMP which will guide planning, investment and decision making over a 10 year timeframe.

Who is developing the TDMP?

Ink Strategy and their team including

Important considerations will include:

  • Industry capacity, capability and sustainability
  • Collaboration with Noongar Custodians, communities and Aboriginal tourism operators
  • Taking care of our natural environment
  • Innovation – for example, driving sustainable visitation through unique products and markets
  • The breadth and diversity of the region, and unique priorities of each of its four sub-regions – Great Southern, Margaret River region, Bunbury Geographe and Southern Forests and Valleys.

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